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Our culture and values
personHarry McCarney eventMay 22, 2020

Our culture and values

While writing a series of articles about H&Cs methodology, I realised that our success lies in our culture. Methodology without culture is like an engine without fuel. The wrong culture is like putting diesel in a petrol engine. So, before posting the first article in the series on methodology, here is a brief overview of what makes H&C tick.


We are motivated by impact. Many organisations equate professionalism with a detached and formal way of working. Hack and Craft is different. We are driven by an intense passion for our craft and bring this sense of purpose to everything we do. We believe our technology can tilt the world towards a more sustainable and liberated future.


We define our own standard of quality. Good enough for the market is not good enough for us. Our productivity depends on the motivation of our people. They work at their best when striving for a level of quality beyond what the market will accept. This enables us to build better products faster and more efficiently.


All collaboration depends on trust. Without trust our energies are diverted away from shared goals. Trust reduces the need for bureaucracy and wasteful layers of non-productive administration. Trust is what makes our teams exceptional and our partnerships dynamic.


H&C was founded in 2012 within the vibrant multiculturalism of Berlin. We are now a distributed company with people spread throughout the world. Our mutual passion for ideas and flat hierarchy has created a diverse but unifying culture. This transcends race, nationality, sexuality, gender and religion. It reduces groupthink and ensures we remain reflective and hungry.


H&C is proud to be bootstrapped. We have grown organically without external investment. This has enabled us to remain true to our values and put the long term flourishing of the company and its people first. This independent spirit is also reflected in our energetic and resourceful approach to challenges.

A company is bound together by shared values. Until now we haven't written these simple principles down. However, it’s clear that they have sustained us through challenging times and continue to make H&C a uniquely fulfilling place to be.

About the author
Harry McCarney
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Harry is the founder and Managing Director of Hack and Craft. Hack and Craft creates Industry 4.0 technology for organisations in the industrial, logistics, and manufacturing sectors. Their clients include Schneider Electric, Jaguar Land Rover, AkzoNobel, EDF, and RS Components. Harry has degrees in Philosophy and Cognitive Science and has mentored at Google for Entrepreneurs and the Microsoft Tech accelerator. He is also a co-founder/trustee of Brighton Table Tennis Club. You can find him on witter @hmccarney and at

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Science and technology are the principal drivers of human progress. The creation of technology is hindered by many problems including cost, access to expertise, counter productive attitudes to risk, and lack of iterative multi-disciplinary collaboration. We believe that the failure of technology to properly empower organisations is due to a misunderstanding of the nature of the software creation process, and a mismatch between that process and the organisational structures that often surround it.