Augmenting the future of brick-and-mortar retail
As e-commerce platforms continue to grow their reach among shoppers, physical stores are turning to augmented and virtual reality to keep pace with online retail.
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Science and technology are the principal drivers of human progress. The creation of technology is hindered by many problems including cost, access to expertise, counter productive attitudes to risk, and lack of iterative multi-disciplinary collaboration. We believe that the failure of technology to properly empower organisations is due to a misunderstanding of the nature of the software creation process, and a mismatch between that process and the organisational structures that often surround it.